Sports Marketing Slides WK 1

WK 1

Slide 1

MASTER OF SCIENCE (MSc) SPORT MANAGEMENT, UK ‘07

ADV DIPLOMA IN SPORTS AND LEISURE MANAGEMENT, NZ ‘05

ITTF – ATTU TOURNAMENT DIRECTOR CERTIFICATE ‘03

INTERNATIONAL OLYMPIC COMMITTEE (IOC) - SPORTS ADMINISTRATION CERTIFICATE ‘99

ITTF INTERNATIONAL TABLE TENNIS UMPIRE ’96

SAF ADVANCED PHYSICAL TRAINING INSTRUCTOR ’92

rogerho.pti@pacific.net.sg

__________________________
Slide 2

What is SPORT?

“Sport means all forms of physical activity which through casual or organised participation, aims at improving physical fitness and mental well-being, forming social relationships or obtaining results in competition at all levels.”

European Sports Charter (1992)
____________________________

Slide 3

What is SPORT?

Be play-like in nature;Involve some element of competition;Be based on physical prowess;Involve elements of skills, strategy and chance and;Have an uncertain outcome.
___________________________

Slide 4

What is MARKETING?

“Marketing is the planning, implementing and controlling of carefully formulated programs designed to bring about voluntary exchanges of values with great target markets for the purpose of achieving organisational objectives. It also relies heavily on designing the organisation’s offering in terms of the target markets’ needs and desires and on using effective pricing, communication and distribution to inform, motivate and service the markets.”

MSc, UK

__________________________

Slide 5

What is MARKETING?

“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy the received needs, wants and objectives of the customers and the organisation.”

Adv Dip, NZ
______________________

Slide 6

What is MARTKETING?

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

Institute Of Marketing, UK
__________________________

Slide 7

What is MARKETING?

“Marketing is the whole business seen from the point of view of its final result, that is, from the customers’ point of view.”

Peter Drucker, UK
_________________________

Slide 8

What is MARKETING Mix?

Product - Price - Place - Promotion - Publicity and Public Relations
____________________________

Slide 9

What is SPORT MARKETING?

The application of marketing to the promotion of particular sports, specific sport events, and specific venues

The very different business of using sport as a marketing tool to create and communicate brand values and associations that companies can use to market their own products and services
____________________________

Slide 10

Sports in a Changing Society

Sport has become an important social phenomenon in our societies
Expanding variety of sports and ways to practice sports in many countries
The growing use of sports as a marketing instrument, the increasing interest of tourists in sport activities
_____________________________

Slide 11

What are the Major Changes?

Demographic Trends

Population, Age

Participation Trends

Type of sportsInformalPrivate

Organizational Trends

Government role is sportsSport is businessCompetitive and leisure

Socioeconomic Trends

More leisure time, Lifestyle, More money

Organistaion Movement

Organizational Network
Sport Governance, Sport Clubs Programmes, School Sports Programmes, Community-Based Youth Sport, International Activities, Grass Roots Level
_________________________________

Slide 12

Sport Participation

Trends - Problems in Youth Sports

Problems of equity, Problems of ethical conduct, Problems with leadership
________________________________

Slide 13

Promotional Campaigns

Involvement of Females, Sport Competitions, Fitness and Health-Related Activities, Physical Education & Sport Development, Sport CampsCorporate Involvement

_____________________________________________