PROJECT

Student is to choose/select one of the 3 project tittle and submit 1 set of hard copy (compulsory) and email the soft copy (optional) to the lecturer latest by 03/08/09.
Word count: 2,00 to 2,500


1a. Why is Strategic Marketing Plan important to the organiser and Sports Managers?

b. What is the 5 steps of the Strategic Marketing Plan? Explain with examples.


2a. List the 4 Ps in Marketing and explain briefly how it can be used to market your sport product/services.

b. Explain briefly what is 'Print-Media' and 'Outdoor Media'. Why is 'Print-Media' commonly used in the modern technology and digital age?


3a. Sport Consumers are important to the Sports Industry. Who are they and why are they important?

b. What is a 'Black Box Theory' and why is it important to Sports Marketers?

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PROJECT GUIDE

1. Covering Page
2. Content Page
3. Introduction
4. Body
5. Conclusion
6. References

Slides WK 2

Slide 1

What is Politics

Conflict Management

Negotiation Process

Sport and Environment

Taking Sport Business Global
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Slide 2

What is Politics?
The efforts of groups or individuals with competing interests to obtain power and positions of leadership

Political Behaviour

- Networking

- Reciprocity

- Coalition
_______________________

Slide 3

Networking
- Developing relationships in order to gain social or business advantage

Reciprocity
- Involves using mutual dependence of accomplish objectives

Coalition
- An alliance of people with similar objectives who together have a better chance of achieving their objectives
_______________________

Slide 4

Conflict Management

- Avoiding

- Accommodating

- Forcing

- Negotiating
____________________

Slide 5

Negotaiation Process

Plan

Research the other party (ies)

Set objectives

Try to develop options and tradeoffs

Anticipate questions and objectives and prepare answers

Negotiation

- Develop rapport and focus on obstacles, not person

- Let the others make the first offer

- Listen and ask questions to focus on meeting the others party’s needs

- Don’t be too quick to give in and ask for something in return

Postponement

- You postpone and the other party may create urgency

- Other party postpones and you may create urgency

Agreement

- Close the deal

Non-Agreegment

- Find out why for future
_______________________

Slide 6

Sport Organization (Internal Environment)

Internal environment includes factors within its boundaries that affect its performance.

- Mission
- Structure
- Resources
- ManagementSystems Process

________________________

Slide 7

What is External Environment

The factors that affect an organization’s performance from outside its boundaries

- Customers
- Competition
- Suppliers
- Workforce
- Shareholders
- Society
- Technology
- Econo-my
- Governments
_________________________

Slide 8

Global Sourcing

- Use of worldwide resources for inputs and transformationI

- mporting and Exporting

- Licensing

- Contracting

- Joint Venture

- Created when firms share ownership (partnership) of a new enterprise

- Direct InvestmentOccurs when a company builds or purchases operating facilities in a foreign country

_______________________

Slide 9

Global Sourcing

- Use of worldwide resources for inputs and transformation

_______________________

Slide 10

Importing firms

- buy products from foreign firms and sell them at home

Exporting firms

- sell their products to foreign buyers

_______________________

Slide 11

Licensing

- Under a licensing agreement, one company allows another to use its intellectual assets, such as brand, trademark, technology, patents, or copyrights.

_____________________

Slide 12

Joint Venture

- Created when firms share ownership (partnership) of a new enterprise

_______________________

Slide 13

Direct Investment

- Occurs when a company builds or purchases operating facilities in a foreign country

Sports Marketing Slides WK 1

WK 1

Slide 1

MASTER OF SCIENCE (MSc) SPORT MANAGEMENT, UK ‘07

ADV DIPLOMA IN SPORTS AND LEISURE MANAGEMENT, NZ ‘05

ITTF – ATTU TOURNAMENT DIRECTOR CERTIFICATE ‘03

INTERNATIONAL OLYMPIC COMMITTEE (IOC) - SPORTS ADMINISTRATION CERTIFICATE ‘99

ITTF INTERNATIONAL TABLE TENNIS UMPIRE ’96

SAF ADVANCED PHYSICAL TRAINING INSTRUCTOR ’92

rogerho.pti@pacific.net.sg

__________________________
Slide 2

What is SPORT?

“Sport means all forms of physical activity which through casual or organised participation, aims at improving physical fitness and mental well-being, forming social relationships or obtaining results in competition at all levels.”

European Sports Charter (1992)
____________________________

Slide 3

What is SPORT?

Be play-like in nature;Involve some element of competition;Be based on physical prowess;Involve elements of skills, strategy and chance and;Have an uncertain outcome.
___________________________

Slide 4

What is MARKETING?

“Marketing is the planning, implementing and controlling of carefully formulated programs designed to bring about voluntary exchanges of values with great target markets for the purpose of achieving organisational objectives. It also relies heavily on designing the organisation’s offering in terms of the target markets’ needs and desires and on using effective pricing, communication and distribution to inform, motivate and service the markets.”

MSc, UK

__________________________

Slide 5

What is MARKETING?

“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy the received needs, wants and objectives of the customers and the organisation.”

Adv Dip, NZ
______________________

Slide 6

What is MARTKETING?

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

Institute Of Marketing, UK
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Slide 7

What is MARKETING?

“Marketing is the whole business seen from the point of view of its final result, that is, from the customers’ point of view.”

Peter Drucker, UK
_________________________

Slide 8

What is MARKETING Mix?

Product - Price - Place - Promotion - Publicity and Public Relations
____________________________

Slide 9

What is SPORT MARKETING?

The application of marketing to the promotion of particular sports, specific sport events, and specific venues

The very different business of using sport as a marketing tool to create and communicate brand values and associations that companies can use to market their own products and services
____________________________

Slide 10

Sports in a Changing Society

Sport has become an important social phenomenon in our societies
Expanding variety of sports and ways to practice sports in many countries
The growing use of sports as a marketing instrument, the increasing interest of tourists in sport activities
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Slide 11

What are the Major Changes?

Demographic Trends

Population, Age

Participation Trends

Type of sportsInformalPrivate

Organizational Trends

Government role is sportsSport is businessCompetitive and leisure

Socioeconomic Trends

More leisure time, Lifestyle, More money

Organistaion Movement

Organizational Network
Sport Governance, Sport Clubs Programmes, School Sports Programmes, Community-Based Youth Sport, International Activities, Grass Roots Level
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Slide 12

Sport Participation

Trends - Problems in Youth Sports

Problems of equity, Problems of ethical conduct, Problems with leadership
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Slide 13

Promotional Campaigns

Involvement of Females, Sport Competitions, Fitness and Health-Related Activities, Physical Education & Sport Development, Sport CampsCorporate Involvement

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