SAMPLE PROJECT

COVERING PAGE

Jung Hong Table Tennis School Business Plan

A Report on Business Plan
Assignment


By

Jing Jung Hong
Lim Yeow Heng


29 January 2007


(Word Count – 3,017)
___________________________________________
CONTENT PAGE

TABLE OF CONTENTS

1.0 Introduction…………………………………………………………... 1
1.1 Background………………………………………………………… 1
1.2 Products/Services………………………………………………… 2
1.3 Mission…………………………………………………………….. 4

2.0 Current Business Environment…………………………………… 4

2.1 SWOT……………………………………………………………… 5

2.2 PEST……………………………………………………………….. 6

3.0 Proposed Business Plan…………………………………………… 8

3.1 Production………………………………………………………….. 8

3.2 Operation…………………………………………………………… 9
3.3 Marketing…………………………………………………………… 11
3.4 Organization………………………………………………………... 13
3.5 Financial…………………………………………………………….. 14

4.0 Conclusion ……………………………………………………………. 14

Reference……………………………………………………………………… 16

Appendices
Appendix One – Sports Participation in Singapore 2001 and 2005…….. 17

____________________________________________

INTRODUCTION

1.0 Introduction

1.1 Background

Jun Hong Table Tennis School (JHTTS) is founded by Jing Jun Hong, former China and Singapore table tennis player. Jun Hong was once ranked as high as top ten in the World and in the Sydney Olympic 2000, she beat the than World number 1, Deng Ya Ping en-route to the semifinal and finally emerged in 4th place. Her ambition is to set up a table tennis school to develop table tennis champions for the future and also the enthusiasts, ensuring enjoyable playing experiences for all. This business plan will serve as the framework for bringing the School to the market. All development costs to date have been born by Jing Jun Hong and his partner, Lim Yeow Heng. At this point Jun Hong owns 60% of JHTTS, together with her business partner Jun Hong intents to invest further in this expansion plan of setting up more Schools in the regions in the near future. At this point, the school can offer no assurances of the marketability of its services, or that sufficient capital can be raise to execute its business plan.

_______________________________________________

BODY

2.0 Current Business Environment

Singapore has had some success in sports excellence over the years. The Sports Excellence (SPEX) programme has put us in a good position to develop high performance sporting achievements. With the growing importance of sports science, physique and the need for a large population base of talent do not matter as much as before. The Nation ambition to attain excellence in sports has therefore become more realistic propositions. Coupled with the unrivaled sense of national pride that is felt when Singaporeans win in international competitions, the pursuit of excellence in sports is a worthwhile endeavour.

_____________________________________________

CONCLUSION

4.0 Conclusion

JHTTS will capitalise on Jing Jun Hong’s popularity in building and capitalising its strengths well in the industry, but recognising the fact that its strategies and decisions are regulated by the government and the public interest. Given the technological and regulatory changes in the environment, there exist many opportunities which JHTTS could exploit to differentiate itself and increase its market attractiveness amidst a sea of new channels, products and possibilities. This report has provided several strategic options for consideration and has made sound recommendations to face the challenges ahead. As long as JHTTS abides by its Charter and the legislation, she must continue to stay distinct and appealing through quality programming, produce innovative ideas and takes advantage of the way new media like the Internet and the television could work together to increase JHTTS profile.

________________________________________

REFRENCES

References

Business Plan and Marketing Strategy website, http://www.businessballs.com/

Kotler, Philip (1991) Marketing Management, Analysis, Planning, Implementation, and Control 7th edn, Prentice-Hall International

Malcom McDoanld, Adrian Payne (2006) Marketing Plans for Service Business, Elsevier Butterworth Heinemann

National Sports Participation Survey 2001 (Nov 2001, Research Paper 45/01), Management Services Division (Research) Singapore Sports Council

National Sports Participation Survey 2005 (Aug 2005, Research Paper 65/01), Management Services Division (Research) Singapore Sports Council

Team Singapore content and information © 2003 Singapore Sports Council.

Report of the Committee on Sporting Singapore, 1st July 2001

Singapore Sports Council website, http://www.ssc.gov.sg/

PROJECT

Student is to choose/select one of the 3 project tittle and submit 1 set of hard copy (compulsory) and email the soft copy (optional) to the lecturer latest by 03/08/09.
Word count: 2,00 to 2,500


1a. Why is Strategic Marketing Plan important to the organiser and Sports Managers?

b. What is the 5 steps of the Strategic Marketing Plan? Explain with examples.


2a. List the 4 Ps in Marketing and explain briefly how it can be used to market your sport product/services.

b. Explain briefly what is 'Print-Media' and 'Outdoor Media'. Why is 'Print-Media' commonly used in the modern technology and digital age?


3a. Sport Consumers are important to the Sports Industry. Who are they and why are they important?

b. What is a 'Black Box Theory' and why is it important to Sports Marketers?

________________________________________________________________

PROJECT GUIDE

1. Covering Page
2. Content Page
3. Introduction
4. Body
5. Conclusion
6. References

Slides WK 2

Slide 1

What is Politics

Conflict Management

Negotiation Process

Sport and Environment

Taking Sport Business Global
___________________________


Slide 2

What is Politics?
The efforts of groups or individuals with competing interests to obtain power and positions of leadership

Political Behaviour

- Networking

- Reciprocity

- Coalition
_______________________

Slide 3

Networking
- Developing relationships in order to gain social or business advantage

Reciprocity
- Involves using mutual dependence of accomplish objectives

Coalition
- An alliance of people with similar objectives who together have a better chance of achieving their objectives
_______________________

Slide 4

Conflict Management

- Avoiding

- Accommodating

- Forcing

- Negotiating
____________________

Slide 5

Negotaiation Process

Plan

Research the other party (ies)

Set objectives

Try to develop options and tradeoffs

Anticipate questions and objectives and prepare answers

Negotiation

- Develop rapport and focus on obstacles, not person

- Let the others make the first offer

- Listen and ask questions to focus on meeting the others party’s needs

- Don’t be too quick to give in and ask for something in return

Postponement

- You postpone and the other party may create urgency

- Other party postpones and you may create urgency

Agreement

- Close the deal

Non-Agreegment

- Find out why for future
_______________________

Slide 6

Sport Organization (Internal Environment)

Internal environment includes factors within its boundaries that affect its performance.

- Mission
- Structure
- Resources
- ManagementSystems Process

________________________

Slide 7

What is External Environment

The factors that affect an organization’s performance from outside its boundaries

- Customers
- Competition
- Suppliers
- Workforce
- Shareholders
- Society
- Technology
- Econo-my
- Governments
_________________________

Slide 8

Global Sourcing

- Use of worldwide resources for inputs and transformationI

- mporting and Exporting

- Licensing

- Contracting

- Joint Venture

- Created when firms share ownership (partnership) of a new enterprise

- Direct InvestmentOccurs when a company builds or purchases operating facilities in a foreign country

_______________________

Slide 9

Global Sourcing

- Use of worldwide resources for inputs and transformation

_______________________

Slide 10

Importing firms

- buy products from foreign firms and sell them at home

Exporting firms

- sell their products to foreign buyers

_______________________

Slide 11

Licensing

- Under a licensing agreement, one company allows another to use its intellectual assets, such as brand, trademark, technology, patents, or copyrights.

_____________________

Slide 12

Joint Venture

- Created when firms share ownership (partnership) of a new enterprise

_______________________

Slide 13

Direct Investment

- Occurs when a company builds or purchases operating facilities in a foreign country

Sports Marketing Slides WK 1

WK 1

Slide 1

MASTER OF SCIENCE (MSc) SPORT MANAGEMENT, UK ‘07

ADV DIPLOMA IN SPORTS AND LEISURE MANAGEMENT, NZ ‘05

ITTF – ATTU TOURNAMENT DIRECTOR CERTIFICATE ‘03

INTERNATIONAL OLYMPIC COMMITTEE (IOC) - SPORTS ADMINISTRATION CERTIFICATE ‘99

ITTF INTERNATIONAL TABLE TENNIS UMPIRE ’96

SAF ADVANCED PHYSICAL TRAINING INSTRUCTOR ’92

rogerho.pti@pacific.net.sg

__________________________
Slide 2

What is SPORT?

“Sport means all forms of physical activity which through casual or organised participation, aims at improving physical fitness and mental well-being, forming social relationships or obtaining results in competition at all levels.”

European Sports Charter (1992)
____________________________

Slide 3

What is SPORT?

Be play-like in nature;Involve some element of competition;Be based on physical prowess;Involve elements of skills, strategy and chance and;Have an uncertain outcome.
___________________________

Slide 4

What is MARKETING?

“Marketing is the planning, implementing and controlling of carefully formulated programs designed to bring about voluntary exchanges of values with great target markets for the purpose of achieving organisational objectives. It also relies heavily on designing the organisation’s offering in terms of the target markets’ needs and desires and on using effective pricing, communication and distribution to inform, motivate and service the markets.”

MSc, UK

__________________________

Slide 5

What is MARKETING?

“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy the received needs, wants and objectives of the customers and the organisation.”

Adv Dip, NZ
______________________

Slide 6

What is MARTKETING?

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

Institute Of Marketing, UK
__________________________

Slide 7

What is MARKETING?

“Marketing is the whole business seen from the point of view of its final result, that is, from the customers’ point of view.”

Peter Drucker, UK
_________________________

Slide 8

What is MARKETING Mix?

Product - Price - Place - Promotion - Publicity and Public Relations
____________________________

Slide 9

What is SPORT MARKETING?

The application of marketing to the promotion of particular sports, specific sport events, and specific venues

The very different business of using sport as a marketing tool to create and communicate brand values and associations that companies can use to market their own products and services
____________________________

Slide 10

Sports in a Changing Society

Sport has become an important social phenomenon in our societies
Expanding variety of sports and ways to practice sports in many countries
The growing use of sports as a marketing instrument, the increasing interest of tourists in sport activities
_____________________________

Slide 11

What are the Major Changes?

Demographic Trends

Population, Age

Participation Trends

Type of sportsInformalPrivate

Organizational Trends

Government role is sportsSport is businessCompetitive and leisure

Socioeconomic Trends

More leisure time, Lifestyle, More money

Organistaion Movement

Organizational Network
Sport Governance, Sport Clubs Programmes, School Sports Programmes, Community-Based Youth Sport, International Activities, Grass Roots Level
_________________________________

Slide 12

Sport Participation

Trends - Problems in Youth Sports

Problems of equity, Problems of ethical conduct, Problems with leadership
________________________________

Slide 13

Promotional Campaigns

Involvement of Females, Sport Competitions, Fitness and Health-Related Activities, Physical Education & Sport Development, Sport CampsCorporate Involvement

_____________________________________________