SAMPLE PROJECT

COVERING PAGE

Jung Hong Table Tennis School Business Plan

A Report on Business Plan
Assignment


By

Jing Jung Hong
Lim Yeow Heng


29 January 2007


(Word Count – 3,017)
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CONTENT PAGE

TABLE OF CONTENTS

1.0 Introduction…………………………………………………………... 1
1.1 Background………………………………………………………… 1
1.2 Products/Services………………………………………………… 2
1.3 Mission…………………………………………………………….. 4

2.0 Current Business Environment…………………………………… 4

2.1 SWOT……………………………………………………………… 5

2.2 PEST……………………………………………………………….. 6

3.0 Proposed Business Plan…………………………………………… 8

3.1 Production………………………………………………………….. 8

3.2 Operation…………………………………………………………… 9
3.3 Marketing…………………………………………………………… 11
3.4 Organization………………………………………………………... 13
3.5 Financial…………………………………………………………….. 14

4.0 Conclusion ……………………………………………………………. 14

Reference……………………………………………………………………… 16

Appendices
Appendix One – Sports Participation in Singapore 2001 and 2005…….. 17

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INTRODUCTION

1.0 Introduction

1.1 Background

Jun Hong Table Tennis School (JHTTS) is founded by Jing Jun Hong, former China and Singapore table tennis player. Jun Hong was once ranked as high as top ten in the World and in the Sydney Olympic 2000, she beat the than World number 1, Deng Ya Ping en-route to the semifinal and finally emerged in 4th place. Her ambition is to set up a table tennis school to develop table tennis champions for the future and also the enthusiasts, ensuring enjoyable playing experiences for all. This business plan will serve as the framework for bringing the School to the market. All development costs to date have been born by Jing Jun Hong and his partner, Lim Yeow Heng. At this point Jun Hong owns 60% of JHTTS, together with her business partner Jun Hong intents to invest further in this expansion plan of setting up more Schools in the regions in the near future. At this point, the school can offer no assurances of the marketability of its services, or that sufficient capital can be raise to execute its business plan.

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BODY

2.0 Current Business Environment

Singapore has had some success in sports excellence over the years. The Sports Excellence (SPEX) programme has put us in a good position to develop high performance sporting achievements. With the growing importance of sports science, physique and the need for a large population base of talent do not matter as much as before. The Nation ambition to attain excellence in sports has therefore become more realistic propositions. Coupled with the unrivaled sense of national pride that is felt when Singaporeans win in international competitions, the pursuit of excellence in sports is a worthwhile endeavour.

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CONCLUSION

4.0 Conclusion

JHTTS will capitalise on Jing Jun Hong’s popularity in building and capitalising its strengths well in the industry, but recognising the fact that its strategies and decisions are regulated by the government and the public interest. Given the technological and regulatory changes in the environment, there exist many opportunities which JHTTS could exploit to differentiate itself and increase its market attractiveness amidst a sea of new channels, products and possibilities. This report has provided several strategic options for consideration and has made sound recommendations to face the challenges ahead. As long as JHTTS abides by its Charter and the legislation, she must continue to stay distinct and appealing through quality programming, produce innovative ideas and takes advantage of the way new media like the Internet and the television could work together to increase JHTTS profile.

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REFRENCES

References

Business Plan and Marketing Strategy website, http://www.businessballs.com/

Kotler, Philip (1991) Marketing Management, Analysis, Planning, Implementation, and Control 7th edn, Prentice-Hall International

Malcom McDoanld, Adrian Payne (2006) Marketing Plans for Service Business, Elsevier Butterworth Heinemann

National Sports Participation Survey 2001 (Nov 2001, Research Paper 45/01), Management Services Division (Research) Singapore Sports Council

National Sports Participation Survey 2005 (Aug 2005, Research Paper 65/01), Management Services Division (Research) Singapore Sports Council

Team Singapore content and information © 2003 Singapore Sports Council.

Report of the Committee on Sporting Singapore, 1st July 2001

Singapore Sports Council website, http://www.ssc.gov.sg/