PROJECT

Student is to choose/select one of the 3 project tittle and submit 1 set of hard copy (compulsory) and email the soft copy (optional) to the lecturer latest by 03/08/09.
Word count: 2,00 to 2,500


1a. Why is Strategic Marketing Plan important to the organiser and Sports Managers?

b. What is the 5 steps of the Strategic Marketing Plan? Explain with examples.


2a. List the 4 Ps in Marketing and explain briefly how it can be used to market your sport product/services.

b. Explain briefly what is 'Print-Media' and 'Outdoor Media'. Why is 'Print-Media' commonly used in the modern technology and digital age?


3a. Sport Consumers are important to the Sports Industry. Who are they and why are they important?

b. What is a 'Black Box Theory' and why is it important to Sports Marketers?

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PROJECT GUIDE

1. Covering Page
2. Content Page
3. Introduction
4. Body
5. Conclusion
6. References